One study found that using customer testimonials resulted in a 62 percent increase in revenue per customer. Would you like to boost your revenue by that margin? I know I would.
It’s the recommendation that helps encourage people to buy your product or invest in your service. They know from customer testimonials that other people have tried it. Not only that, but they’re raving about it.
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There’s no better place to share customer testimonials than across your social channels.
Brands that share authentic user-generated content are constantly building more trust with their social audience. Instagram, Facebook and LinkedIn are ideal opportunities to post customer testimonials alongside customer photos and profiles.
Because you can review other businesses and rely on reciprocity to collect more customer testimonials.
Let’s say that your business, Company A, has used the services of Company B for years. Company B also uses your services.
You write a customer testimonial for Company B and send it in. In gratitude, Company B might write a testimonial for you.
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Testimonials are persuasive because they’re a powerful form of social proof: a psychological concept based around the idea that we are more likely to follow the actions of others before us because we assume that those actions reflect the correct behavior.
Think of it like this: If you see that your favorite beauty icon recommends a certain face cream, you’re going to trust that recommendation, right? Maybe you’ll even buy it. The testimonial instantly validates the product for you.
The same thing happens even if you don’t know the person giving the praise. Testimonials are real, authentic pieces of product feedback that influence purchase decisions.
In a world swimming in information and options, your potential customers are looking for someone to trust. It's easier for them to relate to your former customers than content you create yourself, because people are aware of your self-interest.
A lot of businesses understand the potential of customer reviews and testimonials, but they aren't taking full advantage. They might put a few testimonials up on their website. That's about it.